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"Very nice Posters. The quality is amazing and we received it very quickly !"
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"A shop to visit absolutely. Huge selection of posters. We spent more than an hour there !"
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"Perfect to find gift. Price are very good. An they can frame and pack it on site"
About the Artist
Jo Lowery was a mid-century American illustrator whose work graced the pages of popular magazines, where clarity, wit, and charm were as valued as technical skill. Her playful approach to illustration reflects an era when artists distilled contemporary life into clever visual metaphors for a broad audience.
With pieces like Geographical Guide to a Womans Heart, Lowery drew on the conventions of mapmaking to explore social themes, transforming everyday experiences into memorable artwork that resonates as a classic vintage print.
The Artwork
Commissioned for McCalls Magazine in 1960, this heart-shaped map reimagines romance as a landscape to be navigated, using the visual language of routes and destinations to chart emotional experiences. During this period, novelty maps and themed illustrations were a popular way to blend humor with gentle advice, offering readers a lighthearted perspective on relationships.
The piece endures as a snapshot of mid-century magazine illustration and its narrative strategies, making it especially appealing to collectors of decorative map art and those interested in the history of editorial graphics.
Style & Characteristics
The design centers on a bold heart silhouette filled with whimsical cartographic details, including hand-lettered place names and charming illustrated icons. The color palette features clear, poster-like blocks of warm reds, pinks, and yellows, balanced by cooler blue and green accents, ensuring the map remains visually engaging and easy to read from a distance.
Crisp outlines, playful symbols, and a tidy composition reflect the commercial illustration style of the era, creating a cheerful, approachable mood that stands out as both a mid-century map poster and a conversation piece.
In Interior Design
This vintage poster is well-suited for a living room gallery wall, a bedroom reading nook, or an entryway where guests can pause to enjoy its details. It pairs beautifully with warm woods, brass accents, and mid-century furnishings, but also brings a touch of wit to more contemporary settings.
For a harmonious look, draw from the artwork’s palette—especially from red-themed decor—and combine with creamy whites or soft neutrals. Enthusiasts of illustrated ephemera and vintage advertising prints will find it an effortless addition.